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  2. Topic
    Business
  3. Study Set
    Contemporary Marketing
  4. Exam
    Exam 10: Developing and Managing Brand and Product Strategies
  5. Question
    A Rise in Perceived Quality or Public Opinion About a Brand
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A Rise in Perceived Quality or Public Opinion About a Brand

Question 95

Question 95

True/False

A rise in perceived quality or public opinion about a brand does NOT affect its esteem.

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