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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
  5. Question
    Explain the Difference Between a Brand Manager and a Category
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Explain the Difference Between a Brand Manager and a Category

Question 6

Question 6

Essay

Explain the difference between a brand manager and a category manager. Which is more common today?

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A brand manager manages the marketing st...

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