You Send a Customer a Letter Rejecting Her Loan Application

Multiple Choice

You send a customer a letter rejecting her loan application.Which of the following examples of psychological reactance is MOST negative from your point of view?

A) The customer reads your letter and vows to reduce her need for money.
B) The customer writes you another application, this time showing a recent pay raise.
C) The customer refuses to bank with your institution and withdraws her savings.
D) The customer applies at another bank.