Match Each Item to the Statement or Sentence Listed Below

Essay

Match each item to the statement or sentence listed below.
a.breakeven analysis
b.marginal analysis
c.value pricing
d.customary prices
e.oligopoly
f.elasticity
g.demand curves
h.cost-plus pricing
i.competitive bidding
j.penetration pricing strategy
k.allowance
l.loss leader
m.cannibalization
n.bundle pricing
o.odd pricing
p.transfer price
q.competitive pricing strategy
r.zone pricing
s.Market Price
t.bid rigging
-A way of identifying the point of profit maximization is called _____.
2.measures the responsiveness of purchasers and suppliers to price changes.
3.is a strategy emphasizing a product in comparison to the price and quality levels of competing offerings.
4.are traditional prices that customers expect to pay for certain goods and services.
5.In a(n) _____, high start-up costs form significant barriers to entry for new competitors.
6.Base-cost per unit plus markup for costs and profit will equal _____.
7.Price theory is difficult to apply in practice because it is hard to determine _____.
8.Determining the sales volume requirements at a given price to recover total costs is called _____.
9.A manufacturer sells a product to a company-owned warehouse.The price charged is called a(n) _____.
10.The use of a relatively low-entry price compared with competitive offerings is called a(n) _____.
11.A price of $9.99 is an example of _____.
12.Offering a printer along with a personal computer at a single price is an example of _____.
13.A(n) _____ is designed to de-emphasize price as a competitive variable in the marketing mix.
14.A trade-in is an example of a(n) _____.
15.is the loss of sales of an existing product due to competition from a new product in the same line.
16.A(n) _____ is a product offered to consumers at less than cost to attract them to stores in the hope they will buy higher-priced merchandise.
17.The _____ is what a consumer or marketing intermediary actually pays for a product after subtracting any discounts, allowances, or rebates from the list price.
18.Quoted prices on proposed purchases that reflect the lowest price available from a group of sellers are determined through _____
19.A uniform-delivered pricing system used by companies such as chapters.indigo.ca and amazon.ca is _____.
20.is a form of collusion, similar to price fixing.