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The Manufacturer of a New Line of Snowboards Sends Out

Question 125

Multiple Choice

The manufacturer of a new line of snowboards sends out a team of young, hotshot snowboarders to a popular ski resort to use the boards and talk up the brand with people they encounter on the slopes.What type of marketing is this an example of?


A) relationship marketing
B) internal marketing
C) viral marketing
D) buzz marketing

Correct Answer:

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