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    Contemporary Marketing Study Set 4
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    Exam 17: Relationship Marketing and Customer Relationship Management CRM
  5. Question
    What Do Customer Relationship Management Programs Require to Be Successful
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What Do Customer Relationship Management Programs Require to Be Successful

Question 107

Question 107

Multiple Choice

What do customer relationship management programs require to be successful?


A) a focus on the technological process
B) implementation at the grassroots level
C) investment in training
D) expectations set at the highest possible level

Correct Answer:

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