Which of the Following Is FALSE

Multiple Choice

Which of the following is FALSE?

A) A study to gauge the properties of a material for its suitability to manufacture a particular product is market research.
B) An attempt to determine the most efficient allocation of funding to various promotional activities is an example of marketing research.
C) A survey designed to identify the characteristics of light, average, and heavy users of detergent is an example of marketing research.
D) Videotaping computer users to understand the context of software use is an example of marketing research.
E) Visiting various restaurants and sampling different menu items in preparation for opening a new restaurant is an example of marketing research.