Multiple Choice
Which of the following is TRUE for marketing research ethics?
A) All research methods that are legal are ethical.
B) Sugging is ethical under certain conditions.
C) A research method may be unethical even if it is legal.
D) Advocacy research is not necessarily unethical.
E) A research method may be ethical even if it is illegal.
Correct Answer:
Verified
Correct Answer:
Verified
Q14: A company wants to identify the market
Q15: Primary data are almost always less expensive
Q17: Which of the following is an example
Q18: Which of the following is an example
Q20: What is the basic purpose of marketing
Q21: Marketing research:<br>A) is the use of information
Q22: Descriptive and causal research are also known
Q23: Which of the following is FALSE?<br>A) A
Q24: Data collected specifically for a particular study
Q26: Which of the following is NOT consistent