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In Which of the Following Situations Would a Discontinuous/omnibus Panel

Question 31

Multiple Choice

In which of the following situations would a discontinuous/omnibus panel be the most appropriate?


A) To gain insights into changes in consumers' purchases and attitudes
B) To determine if members of the panel switched brands from one time period to the next
C) To determine how consumers feel about two different product package by varying panel questions from one panel measurement to the next
D) To have a focus group moderator ask participants about their views on a new advertisement.
E) All of the above.

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