General Mills Has Placed a New Cake Mix Flavor in Stores

Multiple Choice

General Mills has placed a new cake mix flavor in stores in Midland, TX. The company is promoting the flavor with a coupon offer in the local newspaper. The company would like to see how the flavor sells in Midland before putting it in stores across the US. The company is using:

A) descriptive or causal research.
B) exploratory research.
C) a controlled test market.
D) an experimental study.
E) both c and d.