The Management of Green Thumb Lawn Care Service Is Concerned

Multiple Choice

The management of Green Thumb Lawn Care Service is concerned about their choice of advertising media in the Houston area. They aren't sure if advertising placed in the Houston Chronicle is reaching their target market. A research project is launched with the objective of determining the relationship between newspaper readership and use of Green Thumb's services. What type of research design is most appropriate for this project?

A) Descriptive research
B) Exploratory research
C) Relational research
D) Causal research
E) Laboratory experiment