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  3. Study Set
    Basic Marketing Research Study Set 2
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    Exam 9: Collecting Primary Data
  5. Question
    The Ability of a Data Collection Technique to Provide Many
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The Ability of a Data Collection Technique to Provide Many

Question 9

Question 9

Multiple Choice

The ability of a data collection technique to provide many types of primary data is known as


A) breadth of scope.
B) cost efficiency.
C) communicability.
D) versatility.
E) objectivity.

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