In a Survey, Customers Are Asked to Indicate How Important

Multiple Choice

In a survey, customers are asked to indicate how important courteous service is by placing an "X" in the appropriate box. The boxes are labeled as "not important," "somewhat important," "fairly important," and "very important." These labels are:

A) motherhood attributes.
B) alternatives.
C) reverse-scaled items.
D) comparative-ratings scales.
E) anchors.