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    Basic Marketing Research Study Set 3
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    Exam 12: Asking Good Questions
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    Which Type of Scale Assumes an Arbitrary Zero Point
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Which Type of Scale Assumes an Arbitrary Zero Point

Question 3

Question 3

Multiple Choice

Which type of scale assumes an arbitrary zero point?


A) Ratio
B) Median
C) Interval
D) Nominal
E) Ordinal

Correct Answer:

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