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When Students of a Marketing Research Course Are Asked to Allocate

Question 1

Multiple Choice

When students of a marketing research course are asked to allocate 100 points among four members of the group to represent the effort put forth by each member, this is an example of what type of scale?


A) Graphic-ratings scale
B) Semantic-differential scale
C) Constant-sum scale
D) Stapel scale
E) Likert scale

Correct Answer:

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