Which of the Following Is True of the 'Customer Perceived

Multiple Choice

Which of the following is true of the 'customer perceived value' measurement used by organizations to measure customer satisfaction?

A) It measures customer satisfaction based on the likelihood of customers recommending the product to other customers.
B) It measures how customers assess benefits of the product against costs in making purchase decisions.
C) It focuses more on customer satisfaction than on customer loyalty.
D) It takes into consideration only existing customers and not potential buyers.