Cupcasions Is a Small Bakery That Crafts and Sells Gourmet

Multiple Choice

Cupcasions is a small bakery that crafts and sells gourmet cupcakes and special-occasion cakes.To achieve its business objectives,the managers scan their external environment for threats and opportunities so they can make proactive changes to their strategic plan.What external factors would they scan for?

A) tangible assets
B) business processes
C) changing demographics
D) market leadership