Case 3-2 Kyra Has Been Promoted to a New Position: International Marketing

Multiple Choice

Case 3-2
Kyra has been promoted to a new position: international marketing director.She is not familiar with the significance of different colors in various cultures worldwide.Therefore,she asks Max,who is much more knowledgeable about these matters,to help her get up to speed.
-If Kyra is building a religious Web site for an Israeli client,what color does Max say she should use if she wants to convey holiness?

A) white
B) yellow
C) red
D) blue