Case 3-2 Kyra Has Been Promoted to a New Position: International Marketing

Multiple Choice

Case 3-2
Kyra has been promoted to a new position: international marketing director.She is not familiar with the significance of different colors in various cultures worldwide.Therefore,she asks Max,who is much more knowledgeable about these matters,to help her get up to speed.
-What does Max tell Kyra that she should avoid if she does not want to evoke the mood of funerals in Asia?

A) white
B) yellow
C) red
D) blue