Multiple Choice
Hertz Car Rental has a customer loyalty program called Gold Plus Rewards that rewards members with one point per dollar spent on qualifying rentals.Free weekend rentals can be earned for as few as 500 points.By having a customer loyalty program,Hertz is using __________ marketing.
A) Transactional
B) Developmental
C) Proactive
D) Relationship
E) Acquisition
Correct Answer:
Verified
Correct Answer:
Verified
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