Multiple Choice
Which of the following is a marketing implication that results from the heterogeneity of services?
A) Services cannot be returned or resold
B) Services cannot be patented
C) Services cannot be inventoried
D) Service delivery and customer satisfaction depend on employee and customer actions
E) All of the above are marketing implications resulting from the heterogeneity of services
Correct Answer:
Verified
Correct Answer:
Verified
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