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    Essentials of Marketing Study Set 2
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    Exam 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges
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    A Firm That Fails to Offer a New Marketing Mix
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A Firm That Fails to Offer a New Marketing Mix

Question 68

Question 68

True/False

A firm that fails to offer a new marketing mix stands to bear the high cost of missed opportunities.

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