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Which of the Following Does NOT Support the Idea That

Question 64

Multiple Choice

Which of the following does NOT support the idea that "micro-marketing often does cost too much"?


A) Many firms focus exclusively on their own internal problems.
B) Distribution channels may be selected on the basis of personal preferences.
C) Product planners frequently develop "me-too" products.
D) Many managers adopt the easiest strategy rather than seeking new ways to satisfy customers.
E) Many firms try to maximize profits.

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