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A National Restaurant Chain Encourages Its Customers to Use Its

Question 52

Multiple Choice

A national restaurant chain encourages its customers to use its website as a means of providing comments about their experiences at the chain's locations.This website is one way of measuring


A) macro-marketing effectiveness.
B) the effectiveness of competition.
C) employee empowerment.
D) micro-marketing effectiveness.
E) All these answers are correct.

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