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    Essentials of Marketing Study Set 2
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    Exam 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges
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    Which of the Following Strategic Decision Areas Is a Part
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Which of the Following Strategic Decision Areas Is a Part

Question 170

Question 170

Multiple Choice

Which of the following strategic decision areas is a part of the Product component of the marketing mix?


A) branding
B) managing channels
C) publicity
D) discounts
E) geographic terms

Correct Answer:

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