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    Essentials of Marketing Study Set 2
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    Exam 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges
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    Which of the Four Ps in the Marketing Mix Is
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Which of the Four Ps in the Marketing Mix Is

Question 138

Question 138

Multiple Choice

Which of the Four Ps in the marketing mix is most directly related to the recruiting of wholesalers and retailers for a new product introduction?


A) Product
B) Place
C) Promotion
D) Price

Correct Answer:

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