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    Essentials of Marketing Study Set 2
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    Exam 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges
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    A Marketing Plan Will
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A Marketing Plan Will

Question 161

Question 161

Multiple Choice

A marketing plan will


A) explain what marketing mix the firm will use for its target market.
B) include time-related details for the marketing strategy.
C) change with the marketing strategy as the product moves through its life cycle.
D) All these answers are correct.

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