Why Should Pricing Objectives Be Explicitly Stated

Multiple Choice

Why should pricing objectives be explicitly stated?

A) They have a direct effect on pricing policies and the methods used to set the price.
B) Explicitly stating these objectives provides direction for company-level objectives.
C) Explicitly stating objectives provides legal protection for the firm.
D) Most state laws require explicitly stating legal objectives.
E) Firms should always choose profit-oriented pricing objectives.