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    Essentials of Marketing Study Set 2
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    Exam 17: Pricing Objectives and Policies
  5. Question
    Focus on a Target Return And/or Return on Investment Is
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Focus on a Target Return And/or Return on Investment Is

Question 307

Question 307

Multiple Choice

Focus on a target return and/or return on investment is characteristic of ________ pricing objectives.


A) profit-oriented
B) sales-oriented
C) status quo-oriented
D) purchase-oriented
E) market share-oriented

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