Multiple Choice
A manufacturer spends a large amount of money on research and development,leading to the introduction of a product that is likely to present the firm with a breakthrough opportunity.The manufacturer prices the product with the goal of achieving a 20 percent return on its investment.Which of the following types of pricing objectives is the company using?
A) target return
B) profit maximization
C) nonprice competition
D) meeting competition
E) dollar or unit sales growth
Correct Answer:
Verified
Correct Answer:
Verified
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