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An Indirect Channel Is Probably a Better Choice Than a Direct

Question 163

Multiple Choice

An indirect channel is probably a better choice than a direct channel if a producer wants to


A) provide special technical service.
B) make it easier to do marketing research.
C) be more sensitive to coming changes in customer needs and attitudes.
D) obtain a very aggressive selling effort.
E) adjust large discrepancies of quantity and assortment.

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