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    Essentials of Marketing Study Set 2
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    Exam 9: Product Management and New-Product Development
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    Discontinuous Innovations Require That Customers Change Behavior to a Much
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Discontinuous Innovations Require That Customers Change Behavior to a Much

Question 199

Question 199

True/False

Discontinuous innovations require that customers change behavior to a much greater extent,as compared to dynamically continuous innovations.

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