Multiple Choice
The stages in the new-product development process are idea generation,screening,
A) idea evaluation,market research,and commercialization.
B) market research,development,and commercialization.
C) idea evaluation,development,and ROI estimation.
D) idea evaluation,development,and commercialization.
E) development,marketing mix,and ROI estimation.
Correct Answer:
Verified
Correct Answer:
Verified
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