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    Essentials of Marketing Study Set 2
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    Exam 9: Product Management and New-Product Development
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    During the Development Step of New-Product Development,a Firm Could Develop
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During the Development Step of New-Product Development,a Firm Could Develop

Question 182

Question 182

Multiple Choice

During the development step of new-product development,a firm could develop a(n) ________,an early sample or model built to test a concept.


A) creation
B) concept test
C) prototype
D) ideatype
E) embryo concept

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