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    Essentials of Marketing Study Set 2
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    Exam 8: Elements of Product Planning for Goods and Services
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    The Primary Purpose of Branding Is to
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The Primary Purpose of Branding Is to

Question 11

Question 11

Multiple Choice

The primary purpose of branding is to


A) prevent competitors from stealing product ideas.
B) identify a product.
C) enhance package design.
D) increase quality.
E) boost customer satisfaction.

Correct Answer:

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