Which of the Following Statements About Packaging Is True

Multiple Choice

Which of the following statements about packaging is true?

A) Packaging objectives should focus primarily on promoting the product at the point of purchase.
B) Packaging is important to manufacturers but not to retailers.
C) Packaging decisions should be based on which package will result in the lowest possible cost to the consumer.
D) Packaging almost always increases costs.
E) None of these statements is true.