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    Essentials of Marketing Study Set 2
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    Exam 7: Improving Decisions With Marketing Information
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    What Is the First Step in the Marketing Research Process
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What Is the First Step in the Marketing Research Process

Question 36

Question 36

Multiple Choice

What is the first step in the marketing research process?


A) analyzing the situation
B) interpreting the data
C) defining the problem
D) getting problem-specific data
E) solving the problem

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