Multiple Choice
A firm intends to use an online survey questionnaire in a marketing research project.Compared to a mail survey,
A) feedback will likely be faster online.
B) the response rate will likely be lower online.
C) respondents will likely be younger and better educated online.
D) costs will likely be lower online.
E) All these answers are correct.
Correct Answer:

Verified
Correct Answer:
Verified
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