A Marketing Manager Wants to Know Why Her Sales Are

Multiple Choice

A marketing manager wants to know why her sales are down.She talks with several sales reps and finds that a competitor has introduced a successful new product.This "research" is likely to be part of

A) the situation analysis.
B) the problem solution stage.
C) obtaining problem-specific data.
D) the data interpretation stage.
E) the problem definition stage of the research process.