Multiple Choice
The percentage of people contacted who complete a survey questionnaire is the
A) response rate.
B) sample base unit (SBU) rate.
C) population rate.
D) sample rate.
E) hit rate.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q58: A _ is an organized way of
Q149: A marketing dashboard displays up-to-the-minute marketing data
Q231: Observing-as a method of collecting data-should focus
Q251: Which of the following would refer to
Q253: Focus groups<br>A)are usually composed of 15-25 people.<br>B)yield
Q254: Unless the problem is precisely defined,research efforts
Q255: Juan Quito is a marketing manager at
Q257: The percentage of people contacted in a
Q260: Which of the following is a disadvantage
Q261: A marketing information system includes which of