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    Essentials of Marketing Study Set 2
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    When You Are "In the Market" for a New Car
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When You Are "In the Market" for a New Car

Question 97

Question 97

Multiple Choice

When you are "in the market" for a new car and are considering different brands to purchase,what type of market is involved?


A) product-market
B) qualifying market
C) generic market
D) determining market

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