Tom and Sally Jones Are Preparing to Purchase a New

Multiple Choice

Tom and Sally Jones are preparing to purchase a new car.Tom currently has a Toyota Camry and Sally has a Honda Accord.They now have two children under age 5,so they plan to trade in Sally's car to purchase a minivan.Sally and Tom decide on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable.In this purchase situation,Tom and Sally's family life cycle stage is a ________ segmenting dimension,and the benefit Sally seeks (reliability) is a ________ segmenting dimension.

A) geographic; demographic
B) demographic; behavioral
C) geographic; behavioral
D) demographic; geographic
E) behavioral; demographic