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    Essentials of Marketing Study Set 2
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    Unlike a Generic Market Description,a Product-Market Definition Includes
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Unlike a Generic Market Description,a Product-Market Definition Includes

Question 178

Question 178

Multiple Choice

Unlike a generic market description,a product-market definition includes


A) customer needs.
B) customer types.
C) geographic area.
D) product type.
E) an organization chart.

Correct Answer:

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