Multiple Choice
Gina wanted to start a decorating business.She identified several possible target markets,but decided to serve a market composed of recently married couples that owned their first home.Gina appears to be following the ________ approach.
A) multiple target market
B) single target market
C) combined target market
D) mass marketing
E) niche market targeting
Correct Answer:

Verified
Correct Answer:
Verified
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