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    Essentials of Marketing Study Set 2
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    The Customer Type Component of the Product-Market Should Include
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The Customer Type Component of the Product-Market Should Include

Question 188

Question 188

Multiple Choice

The customer type component of the product-market should include


A) the buyer of the product.
B) the type of good and service.
C) the user of the product.
D) the geographic area in which customers live.
E) the guarantees offered.

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