Multiple Choice
What purpose does a positioning statement serve?
A) to provide focus for a marketing mix
B) to find patterns within sets of data
C) to identify segmenting dimensions
D) to set out a firm's basis purpose for being
E) to compare marketing strategies among competitors
Correct Answer:
Verified
Correct Answer:
Verified
Q3: Positioning analysis<br>A) helps managers understand the actual
Q143: Market segmentation applies only to consumer goods
Q181: A market in which sellers offer various,often
Q182: "Too much" aggregating in market segmenting<br>A)ignores the
Q183: Why is it not always possible for
Q185: The benefits of focusing on a specific
Q188: The customer type component of the product-market
Q189: How can the current location of target
Q190: Positioning is a marketing management aid that
Q245: A firm's "relevant market for finding opportunities"