Given Its Interest in the Broad Product-Market for "Ready-To-Eat,health-Conscious Snack

Multiple Choice

Given its interest in the broad product-market for "ready-to-eat,health-conscious snack foods," which of the following should the Good Health Foods Co.do first?

A) develop a plan for getting support from intermediaries
B) develop each of the Four Ps at the same time
C) segment the product-market to try to identify homogeneous submarkets and select an attractive target market
D) determine whether to compete on a price basis
E) decide what low-fat product or products it will offer