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    Essentials of Marketing Study Set 2
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    Use of Which of the Following Segmenting Dimensions Is LEAST
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Use of Which of the Following Segmenting Dimensions Is LEAST

Question 230

Question 230

Multiple Choice

Use of which of the following segmenting dimensions is LEAST likely to result in segments that will meet the criteria that product-market segments should be "operational"?


A) geographic region
B) personality
C) family size
D) age
E) income level

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