Which of the Following Statements About the Combined Target Market

Multiple Choice

Which of the following statements about the combined target market approach is true?

A) Combiners feel that two or more segments are similar enough that-together-they can be treated as one large target market.
B) Combiners try to extend their basic offering to satisfy customers from multiple segments with a single marketing mix.
C) Combiners may fall victim to an innovative segmenter that offers a more attractive marketing mix to a segment of the combined target market.
D) All of these statements about the combined target market approach are true.