Positioning Is a Marketing Management Aid That Refers to

Multiple Choice

Positioning is a marketing management aid that refers to

A) a product's ability to provide both immediate satisfaction and social responsibility.
B) how customers think about proposed and/or present brands in a market.
C) a firm's ability to distribute products through intermediaries who are in the right position to reach target customers.
D) how a firm approaches customer relationship management.
E) All these answers are correct.